this ultra-smooth matte formula glides on lips like a dream and delivers instant, rich, longlasting color that stays comfortably in place without drying out your pout.
in an independent study of 32 consumers:
• 100% said the product had instant payoff and rich color intensity
• 100% said the product had an ultra-creamy, smooth glide application
• 97% said the product had a comfortable, soft, lightweight feel on lips throughout wear
• 94% said the product did not bleed