Award-winning makeup primer.
ALLURE BEST OF BEAUTY AWARD WINNER - BEST PRIMER
A huge panel of beauty experts put Hydro Grip Primer to the test for months and loved it. Thanks for the love, Allure!
HIT OF HYDRO
Plant-derived seed extract hydrates for blissed-out skin.
A shot of blue agave extract forms an invisible layer to grip makeup for all-day hold. Allow formula one minute to fully absorb to activate full grip effect.
Aloe water, hyaluronic acid, sweet cherry, and vitamins B3 and B5 boost skin for a healthier-looking base and glassy glow.
Silicone-free, oil-free, green-tinted formula blends in clear to work across all skin tones and types.
In a consumer study*:
93.3% of subjects agree skin feels more hydrated.
100% of subjects agree skin feels smoother.
93.3% of subjects agree makeup went on easier.
12-hours post application:
100% of subjects agree skin feels more hydrated.
100% of subjects agree skin has a healthy-looking glow.
100% of subjects agree makeup lasted longer.
* In self-assesments of 15 individuals using the product in a 12-hour period.
Pump 1-2 shot(s) of primer on the back of your hand. Blend a thin layer onto clean skin before makeup application. Allow formula one minute to fully absorb to activate grip for all-day hold. Layer foundation and other makeup on top for smoother application that lasts all day, or wear alone for fresh-faced, glassy skin.